MATT CORRALL
DIGITAL PRODUCT DESIGN & LEADERSHIP
24 years design experience
Complex products & interfaces
Raising org design maturity
I’m an accomplished digital product and service designer with years of experience in leadership and management. Over a varied 24-year design career I’ve built deep expertise in designing and overhauling complex digital products, leading bold, capable design teams and setting clear product vision and strategy - especially when things are messy, unclear or ambiguous. Everywhere I work, I help foster a culture of user empathy, craft, rigour and accountability.
EXPERTISE
24 years of hands-on design experience
I started in industrial design with a role at Lego, and sidestepped into digital product /UX design and service design. I’ve worked in-house, in agencies and in start-ups, with many years in close-knit product teams learning great cross-discipline collaboration and Agile. I’ve launched brand new products, entered new markets, overhauled legacy products and brought clear direction to teams who’re just not sure where to go.
Most crucially, as a leader I understand the job of a designer and how to do it well in different situations. When strategic decisions are made, I know what that means for those designing and building products, and what needs to happen practically for the product to ship on time and be successful.
Complex digital products, ecosystems & interfaces
Because I enjoy solving tricky, tangled problems, I’m drawn to big, complex product design challenges and have developed expertise in complex B2B /enterprise software design and information-dense interfaces. I’ve delivered DataOps applications, FX and cryto trading terminals, back-office systems for banks and insurance firms and products for engineering wind and solar farms.
I’ve notable experience designing unusual, bespoke interfaces that need expertise in usability and interaction design - eg, gesture-controlled VR and AR, haptic interfaces, and automotive HMI and ‘rugged’ outdoor products for use in container shipping and wind-farm management.
If it’s complex or unusual, I’m in my element.
Hiring, managing & developing product design teams
I’ve built and managed research and design teams of up to ten people, several times creating a design department from scratch. As well as managing projects and workload, I’ve established career ladders, ways of working and training programmes to develop talent. Beyond this, my role often involves being an ambassador for design - showing others the value we bring to the business and the difference we can make, whilst spreading empathy with users and teaching research and design skills around the business.
Defining product vision, strategy & roadmap
When the direction for the new product idea isn’t clear, or when the legacy product needs an overhaul, I know exactly what to do. In several roles I’ve used customer data and targeted user research to identify a clear direction, and designed a product vision and roadmap for the years ahead. I’ve got buy-in from different stakeholders and trialled prototypes that de-risk launch with early user feedback. I’ve also trained up product teams in how to test, read the data and rapidly iterate the product for future releases.
Raising org design maturity & user-centricity
I’ve worked in a series of tech and fintech companies where a big part of my role has been establishing and growing a culture of design and user-centricity. This begins with establishing the value of the department on live projects and educating others on how we work, before gradually introducing elements like user research and service design. In product teams, I train up other disciplines to think like designers and use some of the same skills, whilst establishing user-centric requirements like needs and outcomes, over features.
SONY PLAYSTATION
CURRENT ROLE
Currently Senior UX Manager for PlayStation Partners in London.
PlayStation Partners is suite of software tools used by game developers to get their games on to PlayStation store and consoles. In my role I manage a team of designers dedicated to making these tools ever more helpful and easier to use.
As well as developing and looking after my team, I’m involved in product vision and strategy, advancing how design, product and engineering collaborate, design system and quality standards, and design training curriculum.
SPEAKING & WRITING
Upcoming Talk: UX Rotterdam
Rotterdam, The Netherlands. April 22-23rd 2027.
Next April I’ll be at UX Rotterdam where the conference theme is ‘The Future is Human.’ I’ll be talking about how to stay forever employable as a designer, in light of industry changes such as AI rollout. I look forward to getting into what our core value as creatives is, how to convey that, adapt and stay resilient.
The Displacement Dilemma
by Nigel Cannings (Second Edition), 2026.
This year I’ve contributed to the second edition of Nigel Canning’s book, which studies the impact of AI on work and career across a host of industries - including tech and design. The book is out now.
Sketching for UX Designers
LinkedIn Learning Course.
A self-led course I created, available on LinkedIn Learning. This teaches UX designers the fundamentals of fast, effective and dynamic hand sketching for drawing interfaces and storyboards. It then moves on to advanced techniques like digital sketching and 3D shapes.