JELF INSURANCE: DIGITAL TRANSFORMATION PROJECT
Project - Two year digital transformation programme for Jelf, who offer small business insurance
Product /service - Long-term service design and digital roadmap. Responsive website, staff training.
Duration - 18 months to website first release
Team - Product owner, BA, UX designer /researcher, visual designer, developers, QA, domain specialist advisors
Activities - Service safari, service design, Design Thinking training, digital road-mapping, UX design, prototyping.
Deliverables - Service blueprint, digital roadmap, user story map, Invision prototype.
Outcome - Company learning to adopt new techniques, following digital roadmap and service blueprint for multiple year digital development programme. New site launched in 2018 as platform for future development.