• Project - Product and UX design for a new equine performance monitor

  • Product /service - Equine tracker and performance monitoring device for racehorse trainers

  • Duration - 2 years

  • Team - Industrial /UX designer, equine scientist, electronic engineer, developer

  • Activities - Product design, user testing, marketing /communication, UI /UX design

  • Deliverables - Prototype monitoring devices, web-based application, concepts for future applications

  • Outcome - Spin-out company founded to develop GMax, investment secured, prototypes delivered -

Early sketches to define UI elements and high-fidelity Photoshop mockups

Early sketches to define UI elements and high-fidelity Photoshop mockups


As the project progressed, I created a brand identity for GMax and helped to implement this across industrial design, web /mobile interface design, and promotional materials such as exhibition stands a literature. As other applications for GMax technology became apparent, I enabled dialogue with potential investors by creating a series of concept illustrations, showing how GMax could be used in various ways to assist riders, race teams and bring added value to spectators. 

GMax was used in the Tour of Britain cycle race in 2009, to offer GPS position tracking for spectators and race officials. For this I designed a web interface, in-line with race brand identity, allowing viewers at home to follow the race in real-time from their computer.


Whilst at Cambridge Design Partnership, the engineering team developed an unprecedented product for the horse racing world, specifically for horse trainers. Traditionally, trainers relied on experience and intuition to gauge horse performance during training and racing. We developed a GPS device that allowed trainers to remotely monitor essential physical information such as gait, breathing and heart rate.The concept was to give trainers in this highly competitive sport an edge, by providing reliable data to improve training efficiency.

As industrial designer, my role was to work closely with equine scientists to turn the early electronic prototypes into robust, commercially viable products that could withstand the rigours of training and would be comfortable for horse and rider. We built the device into a neoprene sleeve that is worn over the girth, and improved the design through several iterations of prototype and testing, both in training and race situations.