PREPARING EE FOR THE IPHONE X LAUNCH
Project - Preparing EE's site for the launch of the iPhone X /8 in 2017. Created in collaboration with Apple. A challenging project which required me to manage 12 designers, 65 different EE project managers and product owners, a myriad of legacy systems and a mountain of conflicting requirements - all to achieve a consistent, good quality user experience for EE iPhone customers.
Product /service - New features and upgrades across EE's site to improve the experience of buying, owning and troubleshooting an iPhone X/8
Duration - 6 months
Team - Design lead, 4 x designers, and an incredible 65 different product owners and marketing managers from across all EE departments
Activities -UX audit, guerrilla research, user story mapping, sketching /prototyping, A/B testing, and a whole lot of people and project management
Deliverables - Responsive prototype, user story map, detailed screen mockups and handover dev specs for each department
Outcome - Some features made their way to the site by launch. Trained the team in several Lean Design techniques and encouraged cross-dept collaboration at EE