COCA-COLA: SUSTAINABLE BOTTLED WATER PACKAGING
Project - Innovation project for Coca Cola bottled water business, delivering a roadmap of new product and service ideas to transform them into a more sustainable business.
Product /service - Roadmap of concepts with proven business, technology and customer viability across four international markets. First product to be developed to manufacture and launched is the Abbey Well Twist Bottle
Duration - 6 months
Team - BA, senior stakeholders, researchers, product designers
Activities - Innovation workshop, desk research, contextual interviews and focus groups, concept ideation /sketching, storyboarding, selection /road-mapping workshop
Deliverables - Validated product /service concepts and roadmap
Outcome - First product - Abbey Well Twist bottle - launched in 2016