BUNGE: FOOD PACKAGING INNOVATION PROJECT
Project - New product innovation for Eastern European food brand, Bunge. The client needed to differentiate themselves and better communicate their brand with new ideas for packaging, serving and storing cooking oil
Product /service - A range of cooking oil packaging concepts that differentiate and encourage new cooking habits.
Duration - 2 months
Team - Product designer, graphic designer, innovation lead
Activities - Market /opportunity mapping, co-creation workshops with consumers, concept illustration, cost /value mapping
Deliverables - Series of illustrated pitch concepts with cost /value assessments
Outcome - New designs not yet taken to market.