BMS INSURANCE: INNOVATION LAB
Whilst Design Director at Pancentric Digital, I helped BMS Insurance found the BMS Innovation Lab. My team and I ran training workshops for staff in creative idea generation using Design Thinking techniques. Our first workshop resulted in several new service design concepts which BMS are currently developing further.
Product /service - Training programme for insurance firm staff learning creative methods, focused on service design outputs.
Project - Introductory workshop for 20 insurance brokers, using Design Thinking techniques to co-create new service concepts.
Duration - 3 hour workshop, 3 days to illustrate and report.
Team - 3 x designers acting as workshop facilitators.
Activities - Workshop planning, facilitation and write-up. Concept story-boarding, illustration and animation.
Deliverables - 4 x new service concepts, centred around client needs based on themes of trust, speed, relationships and regulationa.
Outcome - Staff begin to use techniques in other projects. Follow-on workshop. 4 x service concepts developed further towards launch.
We were asked to help BMS setup an innovation lab to help inspire and facilitate positive change in the insurance industry, The lab aims to deliver both technological solutions and business processes that will create better experiences and outcomes for insurance clients.